To start off a music video is a music video is a videotaped performance of a recorded popular song,usually accompanied by dancing and visual images interpreting the lyrics.There are a few functions of a music video,
One of the functions are to make it easier for the audience to visualise and understand the lyrics of the song ,keeping in mind this is for music videos that are classified as amplification.
The main function of a music video is to promote the artist, it helps get the artists song out there which leads to more views and recognition.this is good for the artist as they can build themselves a brand and earn reputation aswell as increasing the amount of fans they have.Aswell as promoting an artist a music video is used to make the record label a lot of money.
Sometimes a music video is used it express the views of a artist and what they think about the world or specific subjects.
Micheal Jackson used his music videos to evoke emotion on the audience and to get them to think about themselves.
Different genres have different purposes, an example of this is Dubstep, in dubstep a music video is used to entatain the audience mainly therefore the artist doesnt have to be shown in the video as the most importnt factor is the music.
Music videos are also used for representation,an example of this is rihanna , her unique selling point is representing herself as a sex object.
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