Evaluation: Question 1

Q1 In what ways does your product use, develop and challenge real media products? To begin creating my music video, I had to understand the genre. My music video was a genre of Pop. This meant that I had to learn what the Pop genre was and the conventions belonging to that genre. In addition I also needed to understand the Pop genre. Researching the genre individually was the best way to approach this task rather than researching real media that had already merged. firstly, it was hard to find a song with this variation and also most songs do not strictly adhere to a genre. Music nowadays has blended all types of genres in one big hybrid. Also, by researching the genres individually allowed me to gain an in depth knowledge of each of the genres, in turn allowing me to have greater fluency and creativity when producing the music video. However, this was also difficult because it meant we didn’t have a definite guideline to follow, thus we had to balance and be conscious of how much Pop conventions we put in. Initially we made the assumption that our chosen song waspop. but rather had elements of other genres, mainly Pop. Pop music has always been the dominant genre ever since its arrival in 1950. The term popular music and pop music are often used interchangeably, even though the former is a description of music that is popular (and can include any style). This genre cannot be defined objectively because the genre is a platform for all types of genres. Most mainstream music is a hybridity of many genres, such as our chosen song. We got the ideas for our music video from researching existing examples of the Pop genre. After analysing the genre we were able to define the iconography and the common conventions. (I used the Internet and Youtube for our research, this was because the Internet is best place to find information and Youtube allows me to visualise the actual information).