EVALUATION | QUESTION 4

EVALUATION | QUESTION 3

EVALUATION | QUESTION 2

EVALUATION | QUESTION 1

Evaluation: Question 1 Planning

Production of Ancillary: DIGIPAK

Digipak

Production of Ancillary Products: Advert

Advertisement of Kayla May Owen

This was the first ever Advertisement I did, and as you can see I wasn't really sticking to the conventional covers of white, black, and red because, the background is a grey colour. Also, another thing that is wrong with this cover is that there are no links and no image of the artist, therefore, the audience cannot recognise them. 

As you can see, I added the CD Cover to this advertisement, however it still doesn't feel right. It doesn't follow the pop genre advertisement conventions, so I will completely scrap this advert, and start creating a brand new one. 

With the final cover, I completely switched everything around. I made the album art work the main focus of the poster. Then at the bottom, I added the links and some special features along with the links of our artist below the line. As you can see across my digipak, I have the symbol "V" placed right beneath the soundcloud link, and also the record label on the bottom left corner. You can also see the debut album release date at the very top, and I'd like to believe that everything looks very good and well put, but I guess we can see what our target audience thinks in the next blog post.

Production of Ancillary Products: Second Look

The Final Look

This is the second look of my CD Cover. In the first image, I talked about the background colour and it's pink-sh/nude theme colour. With this look, I wanted to focus on the artist, and since our signature makeup is the red lips, I wanted to be conventional and apply that same colour to the background of the CD Cover. Originally, I was going to use a medium shot on the front cover, however, researching other pop female artists, I found that the smart thing to do is to include a close up, so that the audience can get a good look on who the artist is.

Once I positioned my front cover image, I thought that it could use some colour. So I adjusted some of the levels and contrast on the image, played around with the curves and exposure, which resulted into this ^. Next I used the same font for both the name and title of the album, to keep it conventional and have a link to the music video. 

The Final Look

Production of Ancillary Products: First Look

First look at Ancillary Product:

After a lot of changes to my Ancillary product, this is the first real draft I managed to create after our following Media lesson. I couldn't find the perfect shade red so I decided to stick with this nude/pink-ish colour.

Planning Ancillary Products: PITCH

Pitch

Planning Ancillary Products: Mock-up of your Advertisement.

Mock-up of your advertisement (take a digital photo of it and post it)

Planning Ancillary Products: Reasons behind your location choice for photos.

Explain the reasons behind your location choice for photos

Planning Ancillary Products: Overview of Costumes the artist will wear.

Give an overview of the costumes that your artist(s) will wear

Planning Ancillary Products: Photos I plan on using for the digipak & advertisement.

Post the photos that you plan to use on your digipak advertisement -

inclue a brief overview of the reasons why they are in your short list. 

I think I might use these four images for my digipak. The reason being is that they all look away from the camera and the audience, the artist is not making direct contact. And as you have already seen in my previous posts, the pop artists I've researched and took inspiration from, all look to the side of the camera.

If needed, I will go back into the photography studio and shoot some more images, however, I will experiment with what I have at the moment and decide whether anything else is needed. 

The Image I'm thinking of using on the cover is on the top right hand corner (extreme close up). I feel like the signature red lipstick stands out, and I feel like that would be something that draws our audience to the product. 

Also, the image is really detailed and in focus, therefore when I run it through Photoshop it will be easier for me to edit and work on the blemish.

Since it's a close up the image does not need to be stretched or dragged, as that's one of the Don'ts I mentioned in my previous post. 

Planning Ancillary Products: Brief overview of the 'Dos' and 'Don'ts' of design work.

Brief Overview: Do's and Don'ts

created by bubbl.us (screenshot below)

Cinema Screening: Thursday 18th December 2014 (Duygu)

Finally the day everyone was waiting for arrived, Esther & I was extra excited as we didn't get to watch our film opening last year. I had a dance exam on the day of the cinema... yep that's correct an exam, while everyone was having the time of their life I was rehearsing my ass off. We proudly watched our music video knowing all the hard work had paid off and of course we recorded it, here it is... Kayla'O - Bass Like Home on the big screen :D

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Planning Ancillary Products: Where my ideas came from!

Show where your ideas have come from- link to existing ancillary products.

Planning Ancillary Products: Using dafont.com

DAFONT.COM

Cinema Screening: The Reaction! (Esther)

This is the reaction video of our peers while they watched our music video (Thursday 18th December 2014):

Planning Ancillary Products: Short list of fonts, colours, layout and design ideas!

Short list of: colours, layout and design ideas

Why did I choose those fonts, colours, layout and design ideas?

Fonts: I chose these three particular fonts because, they were bold and they stand out. Since Kayla'O (myself) is a new artist, I wanted the font to attract our audience. 

Colour: Since the song is about Britain and British pride, we wanted to  incorporate the Union Jack colours, white, blue and red, and have a black background so the colours pop out even more.

It's all about catching our audiences attention, and with the big bold fonts and contrasting colours I definitely think that's possible.

Layout: I took inspiration from other pop artists such as Rihanna, Beyonce, Marina and The Diamonds, One Direction, Lana Del Rey, and I wanted to do something similar.

My idea is to have a black background at the front of the CD, the music title in Bold.

A Picture of the artist (myself) blending in with the background and name at the bottom of the page.

At the back of the album cover I was thinking of making a dark red background with white and black font or something incorporated to the British flag. 

What I forgot to add was, that at the front of the Album Cover I will have a small Vendetta on the bottom left of the album because, bonfire night. 

I think my design will be quite basic yet bold and powerful all thought the digipak. I'm really liking this idea and I think I'll stick with it.