Planning | Reflection on Progress Blog

Facebook Page.

We want to attract an audience between the ages of 18-24, therefore we made a Facebook page where our fans can interact and talk to us. 

Editing Review

Posts i still have to do

Below are the posts i still need to do:

1. Post initial ideas and notes for evaluation question 1 and 3
2. Give a class discussion around the importance and function of digipaks to the music industry.
3. Give a detailed analysis of three digipaks that relate to my genre and outline how they relate to my audience and genre.
4. Short list of fonts,colours,layout and design ideas
5. Show where your ideas have come from-link to existing ancillary products.use an annotation app to annotate digital images and post on blog.
6. Brief overview of the Dos and Donts of design work.
7. Post the pictures that you plan to use in your digipak and advertisment -include a brief reason to why
8. screenshots of digipak in progress.include video on how it can be improved
9. Get audience feedback on vide

Helping with Filming

PRODUCTION - Ideas for evaluation Q1

I have decided that i will use Prezi to present the answer to my first evaluation question,
below is the ideas i have had:

In what ways does your media product use,develop or challenge forms and conventions of real media products?

use:

• 3 minutes long
• Different locations 
• Different costumes
• Synegy

Develop:

• 
  

PRODUCTION - Skills development - new editing skills

editing:
This year my editing skills have significantly improved,My knowledge on editing has improved a lot,i now know how to edit a music video in order for it to match the sound playing.i have also learnt how to use bass tracks .

Close to the end

Its been a long journey,we have had to plan our music video,choose the artist,the song,shoot the footage and finally edit the footage,its been hard work especially keeping upto date with the blogging and making sure its done consistantly.

PLANNING - Overview on audience

Our audience will be mainly female aged 18-24,I found this information on Lily Allens facebook page where the audience were mainly aged between 18-24.The target audience enjoy listening to Lily Allen and watching her music video because they feel they can relate to her songs and what she sings about,

Most of the target audience study at university or are working therefore they do have disposable income and can spend on concerts and other things related to Lily Allen,her audience enjoy going out to party and spending time with friends.

Lily Allen is a casual artist whos upto date on fashion,latest news and general things.on her facebook page she posts casual things in order to keep her audience entertained and unto date on her life.

Below is an image from Lily Allens Facebook page

Lily Allen posts pictures similar to this on a daily basis to keep her audience entertained.

Here is another image where the audience are talking about Lily Allen's concerts.

Production | Rough-Cut

[Below is our rough-cut sequence that we presented our peers and teacher]

Progress review (2)

SYNERGY

Preparation for Evaluation Question 4

A few ideas on how I'll answer the fourth evaluation question: 

PRODUCTION - Skills development

Planning this year was completely different from last year,

i made sure i didn't make the mistakes i did last year such as not using enough different ict skills in my work,Using different ict skills makes my work more ejoyable to read aswell as making it clear and easy to present,this year i made sure i used alot of different websites to present my work on.

What to expect from me (Esther) in the next few days...

What I hoped to get done by the end of this week: 

• Three more posts on the preparation of answering the remaining three evaluation questions.
• An updated poster (advertisement of artist's the album/single)
• Updated and improved album cover.
• Reflection on what goes well and what needed to be re-shot after each filming session (this will be done through multiple posts)

Preperation for Evaluation Question 1

These are a few ideas on how I wish to tackle the first evaluation question: 

Updates on the Website!

What's been going on so far?

Well the website has finally been  published (it was the only way I could save anything =|) though there is a lot of work that needs to be done. 

The first major change that has been done since the last website post is that there is an actual picture of the artist! It was one of the first things I should have included as it is Kayla'O's website after all. I've kept her name to be in that same bold, white font but changed the single name (Bass Like Home) into a possible album name as I believed this was probably the best way of promoting the new artist; giving the audience this idea that the artist has a lot to offer! 

As you can see, I kept the theme of the website to be similar to the ones that would be seen on the album cover. Again, I want to the audience to recognise the theme and understand it. I've also decided to have a more simple background than a busy one as the main focus should be on the artist! 

Well of course I wish to continue to develop this website into something awesome! The next update of the development of the website would probably be when it's on it's final stages to be ready for everyone to see. Hopefully it will be done before the premier of our music video! 

PLANNING - brief description on how i will incorprate synergy into my three productions

                               SYNERGY



In order to incorporate synergy into my three productions i will be using the colour red throughout my digipak ,one of the ways i will do that is by focusing on the artists lips who will be wearing red lipstick.Synergy is important becuase it links the digipak together and helps the audience understand they are similar.

Blogging Gap Explanation

  

Production of Music Video: My Evaluation of the Filming Proccess

This is just a short little clip of how I felt the filming process went, the issues that came up and the solutions!

Planning: Digipak/ Album Cover [ROUGH]

This is the album cover which I did a few weeks ago... 

The album outline:

The album cover:

"Inside" album cover.

• This is another example of what the artists album cover could possibly look like. 
• Again it consist the colours of black, red and white.
• The artist's face is on the cover; this being a close up as we wish to expose the artist as much as possible. 
• The images of the red lips are extremely important as we wish our audience to see this to be that artist's signature look. 
• As the artist has such dark features, we thought it was best to use this to our advantage of being the album's colour pallet. 
• I thought the all red CD would look really great as it's simple yet really bold. 

While the editing process is happening...

Since I knew that I wouldn't take much part in the editing process (not actually knowing the structure to the music video very well), I thought it was probably best to keep myself  busy in other ways. Myself and Dee (Duygu) started discussing about creating a website for the artist.

We knew this would be very important, as it is another way the artist can connect with fans. In addition, it is a great way of exposing someone new. 

The first thing we did was analyse the Lily Allen website, since that's the artist we compare Kayla'O with. 

The Lily Allen Website:

The main reason why I wished to look at the website was because I wished to have a structure on how was the best way to present it. Since I've never really created my own website from scratch, I thought it was really important to at least know the outline of a website like this. 

What was really appealing was that the home page of the website, was the artist's most recent album cover. The artist was clearly showcasing/exposing her new music; as it was her fans who are more likely to come across such a website, it gives them a better opportunity to get access to the artist's album. 

In addition, throughout the whole website, you can notice the album's colour pallet was used. This is because the artist wish her fans to recognise the album's theme whenever it's insight. The colours are both bright and bold; colours which compliment the artist as well as the style of music, pop. 

What was also really interesting was that, the website featured all the artist's older material; older albums and all the artist's song lyrics. In addition, there is a page which is dedicated to updates of the artist as well as tour dates. 

Kayla'O's Website:

I've been fortunate to expand my use of ICT once again as I'm using the website Wix (wix.com) to help me try and produce a successful website.

So far the website has just began its making process. So far I've made sure to include the name of the artist, the artist's single as well as include background colours which consist of the colours seen on the album cover. 

I hope to use this website as another of realising our single, 'Bass Like Home' as well as exposing our new artist. 

Production of Music Video: The Filming.

So what happened... 

As you know, there was a big gap between the 20th October to the 3rd November. This was of course where my first big mistake was made during this project as I forgot to blog during the filming days. HOWWEVER, not all is bad as we were able to capture and record the filming process on our Instgram page

This is a brief outline on how I felt the filming went on each day:

DAY 1


DAY 2


DAY 3:


DAY 4:


DAY 5: 

Day 4 Filming Review

Day 3 Filming Review

Research | Synergy Activity

What kind of music videos do you watch and why?

           Question time

I decided to ask my friends and family what type of music videos they watch and why they watch them.


Akbar Miah (17)
- I like watching HipHop music videos because i feel as if they are lively and create a lot of excitement.They feature things i am interested in such as fast cars and big houses.

Samara Khatun (18)
- Music videos are created to help the audience understand the lyrics and that is why i enjoy watching pop videos as it helps me visualise the lyrics.

Jack Adams (18)
- People like different types of music and different genres have different reasons for creating music videos,personally i like watching rock music videos as they make it easy for me to remember the song.

Ashley (18)
- I watch music videos because i feel as if i can relate to the artist.

Production of Music Video: Skills Development

Planning: Reflection on Progress Blog

REFLECTION ON PROGRESS: 

The three little 'targets' I set myself to work on were: 

• To have better time management. 
• To expand my use of ICT 
• To not be too detailed with my posts. 

I can assure you now that not all three targets have been reached... It being a work in progress. The main issue of this is because I tend to forget about blogging, even though this needs to be a constant reminder that this is associated with the final media product. This of course does cause me to fall behind BUT I have no issues coming back fighting! =)

I have been able to complete the second target, with a use of Camtasia for a little behind the scene clip that will be out very soon! The software has given me the opportunity to get to grasp with the basics skills of editing a clip again as well as preparing me when it comes to editing the real thing. 

I've been informed that the quality of my posts do vary every now and then and I need to accept that detailed is actually good! As long as I don't go off topic then I can write as much as I want! (YAAY)

Improvements with my time management: I've written out that days of the week on when I need to blog (every Tuesdays, Thursdays and Saturdays). This will be easier for me to structure things out more easily and will possibly make future blog posts easier to manage. 

My two new targets:

• Not be afraid to say I'm struggling: it being with the editing, getting blog posts up etc. I need to remember that this is a group effort and I'm not on my own. 
• Learn to balance: I need to learn when certain areas should be a priority. For example, my main focus should be on editing, not digipaks and posters. 

New Blog Design

As you know, the blog is an element to portray our artist to our audience. I wanted to personalise the blog by adding an eye catching background that connects with our synergy therefore went on the hunt for a bright red colourful background that I found on Google.

I searched for 'cool colourful background' on Google and after scrolling all the way down I found the perfect background image... you know what they say, best to last ;)

Along the way down, I saw other images that I thought that might look nice but didn't as it went to small squares like the example below:

Comparison between the old & new blog design

As you can see the old blog design had no connection with our artist, it  was just a black and white patterned background which gave a dull feeling towards the blog which is the opposite of our artist. Kayla'O is an energetic, colourful, bubbly person which I believe the new blog design showcases. You may be thinking, how does this background image have connection with Kayla'O? Let me tell you, when I found this image is was perfect as it consisted the colours of our colour palette for our digipak; white, blue (coming off the white), red, black. Also the flash light effect has an connection with one of our locations King Cross which also gives off the same lights (as seen below). I added a description, one that is short and simple but still explains what our blog is about. I adjusted the width of the blog to 1300px to fit the Emaze presentations, change the date to a light grey italic Courier font size 14, blog title to Philosopher font size 47 and post title to red (similar to artist lipstick) Georgia font size 22.

Why we couldn't film 2 times?!

Reflection

Blogger for iPhone Devices

Blogger for iPhone Devices

I feel like it's necessary to blog about, downloading the app Blogger on iPhone (and Android devices I think). Here is a step by step guide. 

  

1. Open up the app store and type 'Blogger' in the search bar. Click on the first search result, it should look something like this. 

2. Once you press search, this will come up. The app is Free so it's safe to download for those who don't like spending money on apps. Or you can click on the app and see the screenshots of what it looks like. 

3. Sign in with your google ID (if you don't have one, don't worry it takes a minute to create an account or use your A2 Media login so you can update your blogs). 

There are two buttons, sign in or sign up, it's up to you which once you choose. 

4. Once you log in you can click on the following options: Post, New Post, View Blog or Settings.

The screenshots are examples of posts which we've done in the past. 

 

Overall, I think students who don't have access to a laptop, can easily download the app and update their blog. Most kids in our generation own an iPhone or any sort of Android device so it's not that big of a deal to download the Free app, and do some blogging at home or on the go.

Instagram Page & Update

 


The reason we have such a big gap in blogging is because, whilst we were out shooting we uploaded everything on our Instagram and keeping everything in place.
Our Instagram is @A2Set2Group8 but we are going to change the username in the next few days to Kayla'OOfficial because, that's how we want our artist to be branded. Also, we will be posting our posters and creating promotional packages and trying to get our 'artist' out there.
For the future we will make sure to blog about the days which we've been shooting.

Progress of Editing

Progress of Editing

As you can see in the slideshow below we have all of our base tracks in place and we are currently editing our music video. The reason we started editing this week was because, we couldn't do anything if we didn't have all of our footage. Last week friday, we took out the equipment and went to shoot at Caledonian Road and then we did some shots at King's Cross, because last time we went our memory card ran out of space and we couldn't film. On Friday, we finished everything and we were really glad that we can finally edit our music video.

We're working really hard with editing, and we will definitely be coming to a lot of workshops because, we want to have a rough cut done and checked by the deadline.

As you can see we have a lot of base tracks, and we like that because we made sure to film around 5-8 base tracks in each location so we have a range of shots when it comes to editing the music video.

Journey: How did it feel being the artist?

Journey: How did it feel being the artist?

by Kris Kirova

Planning: Final Poster

Planning: Final Poster

I had a rough idea of what I wanted to do with the poster for the artist Kayla'O (Myself), but I wasn't really sure how to approach the matter. Instead, I looked at Lily Allen's promotional posters and took some inspiration. Here are some of the posters which I looked at:

What I really liked about those posters is that they were quite simple and had quirky fonts, and I really wanted to do something similar. As you can see my poster is quite different, more darker in a sense because I wanted the poster to reflect the mood of the first music video which is Bass Like Home. We used a lot of white, blue, black & red colours as a theme throughout our album and music video to represent the British flag. 

In our poster we have the signature Kayla'O makeup look, which is the red lips and winged eyeliner. 

(c) Chloe Hedman Photography

Filming Review

          FILMING REVIEW

Today we went out filming some footage which we missed out on before,at the beggining things were going well however we faced some difficulties.

One of the difficulties we found were that we needed a white wall as the background for our music video and it was hard to find one in the area, after a bit of looking around we found a white wall however it was part of private property therefore we deicded to knock on the door and ask the owners permission.

The second problem we faced was we forgot to bring the artists change of clothing for a different location which meant the artist had to go home and get changed before we could move onto our next location,this wasted alot of time which we could have spelt filming.

Putting the problems we faced to a side, the day was very successful and we managed to get a lot of footage.

Planning | Pitch Feedback (Duygu)

Unfortunately, we are unable to upload our pitch feedback video as it got deleted by mistake but we have feedback sheets from our peers which you can see below.

PLANNING - DIGIPAK

For my digipak I have created an album front and back cover as well as a magazine cover.

Album front cover:
I decided to use this image as it is an extreme close up therefore this allows the audience to focus on the artists face,focusing on the artists face will enable them to notice the red lipstick as this is our main prop and our synergy therefore they will see it throughout the digipak.The artists signature is added to show she is a celebrity.

Magazine cover:

For my Magazine cover I used a medium shot in order to show the artist clearly as well as focusing on the artists make up.The make up is used to attract the male gaze,I decided to add a bar code to make it different from the album cover and show that it's a magazine cover.

Teacher Feedback On Blogging #1

As you can see above, there are some incomplete blog tasks & tasks that are posted at a bunch. 

Overall I received good feedback but of course there is always room for improvements which I am willing to do to insure I get the highest grade possible. In order for me to go into band 4, I need to do the incomplete tasks which I'm currently doing and improve my time management by posting more regularly instead at a bunch which is shown in the above picture. Also need to use more creative uses of technologies such as vlog which I have started doing in previous posts like filming reviews. 

Planning | Analysis Of Original Artist Website

Planning | Animatic Process

Planning | Animatic (Duygu)

Planning | Changes since the Pitch! (Esther)

Day 2 Filming Review

[Note: Had no internet connection to upload on the day of filming]

Check out these posters!

• They all feature a picture of the artist (finally).
• Emphasise the colour of red with the lipstick; this is because we wish this to be a signature look for the audience to recognise.
• We've also allowed ourselves to add one blue, since the track links to Great Britain! 
• Uses of the colours white, black and red as they are the colours which will feature on the main album cover.
• Of course the artist's name, we want the audience to know who she is!
• We thought it was extremely important to have a picture that either was a close up or mid shot as we wish to expose the artist as much as possible. 

Day 1 Filming Review

[Note: Had no internet connection to upload on the day of filming] 

Research | Reflection On Progress

Blogger App Review

Planning | Audience 2 (Duygu)