New Blog Design

As you know, the blog is an element to portray our artist to our audience. I wanted to personalise the blog by adding an eye catching background that connects with our synergy therefore went on the hunt for a bright red colourful background that I found on Google.

I searched for 'cool colourful background' on Google and after scrolling all the way down I found the perfect background image... you know what they say, best to last ;)

Along the way down, I saw other images that I thought that might look nice but didn't as it went to small squares like the example below:

Comparison between the old & new blog design

As you can see the old blog design had no connection with our artist, it  was just a black and white patterned background which gave a dull feeling towards the blog which is the opposite of our artist. Kayla'O is an energetic, colourful, bubbly person which I believe the new blog design showcases. You may be thinking, how does this background image have connection with Kayla'O? Let me tell you, when I found this image is was perfect as it consisted the colours of our colour palette for our digipak; white, blue (coming off the white), red, black. Also the flash light effect has an connection with one of our locations King Cross which also gives off the same lights (as seen below). I added a description, one that is short and simple but still explains what our blog is about. I adjusted the width of the blog to 1300px to fit the Emaze presentations, change the date to a light grey italic Courier font size 14, blog title to Philosopher font size 47 and post title to red (similar to artist lipstick) Georgia font size 22.