The different ICT tools i used this year

            ICT SKILLS

So far the ict skills i have used are:

• Murally
• Powtoon
• Prezi
• Final Cut Pro
• Camtasia
  
  
  
  
  
  
  

Our Inspiration

                             L ILY ALLEN

A bit about Lily Allen:

• Lily allen was born on 2nd May 1985
• Her genre is alternative pop
• Her hometown is London
• Her record label is Parlophone

PLANNING | Risk Assessment (Kris)

1. Slipping & Falling
The singer (myself) and my group of friends may slip and fall on the street if was to rain the night before or in the moment, so we have to make sure to bring an umbrella and be sensible and know that falling can cause some serious injuries. Each person is responsible for their actions, however the person with the camera equipment has to be extra careful.

2. Change of Weather
There is always a chance that the weather may not be the way we expected it to be, so there is always the risk of having to delay shooting the music video if it's a downright pour of rain.
The way we can minimise the risk of getting the camera equipment wet, as well as our selves is to borrow a big umbrella from the office, and check the weather before going out to film.

3. Being run over
Any one of us within our group and the friends which will be contributing to the video can be ran over if they're not careful when crossing the road. One way we can minimise that risk is to wait at the traffic lights and wait for it to turn green making sure we can cross the road safely.
Everyone is responsible for their action, therefore they must take care and make sensible decisions.

4. Damaged equipment
If any malfunctions happen and we damage the equipment, that really puts a fallback into shooting our music video and making the camera unavailable for the next lot who want to use it, so in order to reduce the risk of breaking or damaging anything we must be really careful with the camera equipment and follow the clear instructions on how to use it, if anything does happen then we have to immediately call up the media department and have a discussion.

5. People not turning up
There is always a chance that someone from the group you are  in, or your friends might not show up for filming because they were really sick or lazy/forgot about the shooting day. In order to minimise the risk of delaying the shoot, we must contact everyone and make sure to give them a clear time and date and location and how we are going to shoot our music video so that they don't forget.
The person responsible for contacting people is everyone from our group who is having friends contributing to the filming process.

6. Battery running out
There is always a chance that the batteries might run out, so we have to make sure to get enough from the office before we start shooting and/or ask for a charger so we can charge them over night.
The person responsible for this, is the one who is taking the equipment home and looking after it.

7. Forgetting memory cards, or not inserting them properly 
Before inserting the memory cards into the camera we must always check that they are in the right order and have been inserted properly, otherwise the shooting of the music video can once again be delayed. The person responsible for this action, is the one looking after the memory cards.

8. Wrong clothing
The actress must always have the same makeup and sometimes hair due to the fact that, those are our main props. The way we can minimise that is if we shoot one location a day, that way it's okay if the hair looks somewhat different in other shots, because once again we have this idea of travelling and lights which we are definitely going to use. The person in charge for this is Duygu since she will be the one doing all of the makeup and hair preparations.

9. Lyrics & Lip Syncing
There is a chance that I could always forget the song lyrics, and panic of not knowing what I'm singing, so in order to minimise that risk we must always bring a sheet of the lyrics with us.

10. Stolen equipment
Since we are shooting at night time in some locations, there is always the fear that someone can be intimidating enough and steal our equipment. One way we can minimise that risk is if we are with a group of people and we shoot in locations which are not hidden too far away from a main site.
Also, having to travel in groups of people means more security and less chance of being robbed.
If anything does happen to our equipment, then we must call up the media department and explain our situation.

PLANNING: Theory (Kris)

Our music video will follow Andrew Goodwin's Theory by repeating a series of the same shots and locations to create a repetition. And the way we can do that is by using jump cuts which we will normally see in any other normal music video.

In our music video the artist (Kayla'O) will be the main narrator, who of course lip syncs and moves the video forward, however we will also have other characters who will also join (idea of travelling) in order to entertain our audience. Also, another way the narrator and the main protagonist can entertain the audience is by constantly breaking the 4th wall, we must do that every once in a while since we are a new artist and we need to get noticed.

Our music video will be disjuncture because, most pop videos have parties (of some sort) or just having fun infant of the camera, and that is something we definitely want to use.

Planning: Evaluation (Esther)

How are we going to approach the evaluation questions

• The best possible way of answering our evaluation questions is by using as much ICT as possible! This of course could be through the usual of Prezi, TimeToast, Emaze, Voki and more.

• ICT such as Prezi and Emaze are great ways to explain ideas without it being in the traditional boring black and white format. 

• Voki is a great way of doing this too, especially if it's for something short. 

• TimeToast of course can be used to show off some form of time scale OR a tool that could be used to analyse our music video.

• Coming across all these different ICT, is a great way of learning and developing skills as well as getting a chance to present new ideas in different ways. 

• Vlogs and videos can help to show our future progression in the project, allowing others to see how we've developed our ideas. 

• Maybe getting interviews/surveys from a specific audience could also help our final project to be made at the best of its ability.

Planning: Digipak and Advertisement Poster

PLANNING | 19. Social Media (Kris)

PLANNING | Digipak

PLANNING | 8. Prop & Costume (Kris)

We are thinking of having four outfit changes, so that they can fit our 4/5 locations. We couldn't take pictures of our actual clothes because some pieces of clothing are planning to be bought. Here I have illustrated the exact clothes & makeup I am thinking of wearing whilst shooting the music video. 

I'd like to think that having chosen dark and contrasting colours we are sort of conforming and rebelling to the conventional Pop costumes and props. 

Our audience are late teens and young adults (generalised) which we imagine to be quite urban and collected, as well as being classy so putting these outfits together is something we think is appropriate.

I think judging from our song choice (Lily Allen - Bass Like Home) our audience would expect Black, White, Blue & Red colours appearing across the screen (union jack) and we've done that by constantly changing the colour shirts and jackets of our outfits. 

Planning | Digipak

Album front cover:

As the make up is the prop we're planning to do a close up of the artist with all attention on the dramatic eye makeup and bold lip. Our colour palette was the union jack colours with black, each colour is shown through different aspects for example black is shown through the black shadows around the edges and eyeliner. Red is seen by the lip and title of the track matched same to the colour of the lips, the artists name in white and a blue spotlight reflecting from the forehead across to the left eye. 

Magazine Poster:

I decided for the magazine poster it should be a clear picture of the artist, but with the focus still on the makeup. A side profile of the artist showcases the bold lip and eyeliner, once again the title of the song and lips is matching, i included the artist's website in red as well to indicate the track can be download from the website for the core audience. In the bottom left hand corner i added the album cover so the readers are aware how it looks likes. The title of the artist is the same as the album cover to link the synergies together similarly with the colour palette of black, white and red in this advertisement. 

PLANNING | 4. Initial Idea (Kris)

For our initial Music Video idea, we were thinking of making something similar to Amy Winehouse's- Back to Black video.

The whole concept of our music video is travelling and using makeup as a prop. We were thinking of making a video that includes lights and various close up and medium shots in which the camera is constantly moving to match the tempo of our chosen song.

However, what we really liked about this video was her makeup in particular. We really liked the way she kept the exact same makeup look all throughout the video, and how she had her signature winged eyeliner.

Another thing we also liked about this music video was the way it was shot. The video consisted of a lot of steady mid close ups, extreme close ups, low and high angles etc, however considering our song is Pop we are definitely going to keep the camera moving at all times.

Another Music Video which heavily influenced our idea was Joel Compass- Forgive Me.
What we really liked about his video is the use of lights and constant camera movement. Considering we have an upbeat song we were definitely thinking about using some of his music video conventions and applying it to ours.

Planning | Song Choice (Duygu)

Digipak (Jakir Ali)

front cover:

                                                                               back:

Planning | Final Storyboard (Duygu)

Planning | Draft Storyboard (Duygu)

Planning | Post Production (Duygu)

[Please use the 'arrows' to change to the next slide when viewing the presentation instead of the 'play' button]

Production Schedule for Filming Music Video (Esther)

PLANNING - Synergy (Jakir)

                                  Synergy

In our digipak our key visual element will be the colour red.We will be using this throughout our promotional video, digipak and advertisement.

One way we will be linking together the above three things are by continuously showing red lips throughout the video ,the digipak and the advertisement.In our music video the artist will be wearing red lipstick.

Another key visual element we will be using is red lights,this is to contrast with the red lips and make it obvious to the audience that are visual element is the colour red.

Below are some examples on where we got our ideas from:

The image below is of an artist called 'Angel' and his album cover  and from the cover i have identified the key visual element is the colour green.

PLANNING - Analysing 3 music videos

Planning: Setting and Location (Esther)

Planning: Industry (Esther)

PLANNING - Concept Of Our Music Video (Jakir)

The concept of our music video is the idea of travelling from one location to another in order to bring people together.

PLANNING - Research Of Audience (Jakir)

                        Research Of Audience 

• Naima Laraqui lives in Greenwich London.
• She is 20 years old.
• She is British born in London.
• She is currently a student studying health and social care in university of Greenwich.
• She buys her groceries from Tesco.
• In her spare time Naima enjoys going to parties and spending time out with friends and her boyfriend.
• Naima reads the Sun newspaper occasionally.
• She enjoys reading a magazine called 'We Love Pop'.
• Her most common way of travelling is by public. transport,mainly using the train.
• Gadgets that she uses are : iPhone, Ipad and a Laptop.
• She is attracted to items sold by brands such as Gucci and Prada especially the handbags.
• She often buys her clothes from stores such as H&M ,Topshop and New Look.
• Her favourite drink is Ribena strawberry. 
• After she finishes her studies she would like to go on holiday to Spain.
• Naima enjoys Pop because she finds it easy to relate to.

Presenting our artist

Planning | ThingLink

    

Research | Skills Audit

Research | Mainstream VS Independent

Research | Brainstorm For Chosen Song

After deciding the final song choice, we brainstorm some ideas while listening to the music. This is some rough ideas that we may or may not use as its some things that came to mind. 

Planning: Final Song Choice

Planning: Short-list of Potential Songs

The three songs we want to pick from are:

1) Marina and the Diamonds - Teenage Idle 

2) Amy Winehouse - Back to Black 

3) Lily Allen - Bass Like Home

Research for Music Video: Reflection on Progress

Research for Music Video: Synergy in a the Music Industry

Independent Research

Name of Artist/Band: Kate Nash (UK)

Album Cover Name: My Best Friend is You (2010)

Notes:

1) Album name in big, bold writing.

2) Colours: black, white, blue, orange/red and yellow

3) 'Cut outs' of the artist's face.

4) Flowers

5) A locket 

Music Video Single: Kiss That Grrrl 

Notes:

1) Colours: red (the lipstick) , blue (the outfit) and yellow (the big show sign)

2) The name of the single is seen in a big, bold font, behind the artist and her dancers. 

3) Appearances of flowers throughout the clip

4) Artist is seen to be wearing a silver locket. 

Music Video Single: Doo-Wah-Doo

Notes:

1) Seen in blue, red and yellow outfit (playing the role of an air-hostess) 

2) Yellow curtains

3) White gloves 

What features can be seen across all 4 products to create a brand identity? 

1) Constant repetition of the album colours on both videos.

2) Artist appears to be wearing red lipstick (could be a signature look?)

3) The use of the locket on the album cover and one of her videos.