Research for Music Video: Synergy in a the Music Industry

Independent Research

Name of Artist/Band: Kate Nash (UK)

Album Cover Name: My Best Friend is You (2010)

Notes:

1) Album name in big, bold writing.

2) Colours: black, white, blue, orange/red and yellow

3) 'Cut outs' of the artist's face.

4) Flowers

5) A locket 

Music Video Single: Kiss That Grrrl 

Notes:

1) Colours: red (the lipstick) , blue (the outfit) and yellow (the big show sign)

2) The name of the single is seen in a big, bold font, behind the artist and her dancers. 

3) Appearances of flowers throughout the clip

4) Artist is seen to be wearing a silver locket. 

Music Video Single: Doo-Wah-Doo

Notes:

1) Seen in blue, red and yellow outfit (playing the role of an air-hostess) 

2) Yellow curtains

3) White gloves 

What features can be seen across all 4 products to create a brand identity? 

1) Constant repetition of the album colours on both videos.

2) Artist appears to be wearing red lipstick (could be a signature look?)

3) The use of the locket on the album cover and one of her videos.