Research for Music Video: Mainstream or Independent

This is some research of a mainstream and independent band or artist.
The two artists I looked at were:

• Marina and the Diamonds (INDEPENDENT) 
• Florence and the Machine (MAINSTREAM) 

MARINA AND THE DIAMONDS:

Label: Neon Gold

Artists that are from the same label: Charli XCX, Tove Lo and St Lucia

Target Audience: Teenage girls; songs such as 'Teenage Idle' is more likely to appeal to this kind of group.

Merchandises fans can get: T-shirts/jumpers, necklace, poster of artist, the artist's current album

How you can purchase their music: A download section on the website, featuring free tracks.

How did she become famous: After attending four different universities and doing a music course, Marina decided she wanted to enter the music industry on her own. 

FLORENCE AND THE MACHINE: 

Label: Island Records

Artists from the same label: John Newman, Passenger and Jessie J

Target Audience: Young people between the ages of 14-20; known to have a edgy, hippy look which will appeal the younger generation. 

Merchandisers fans can get: Necklaces, bracelets, earrings, posters, all of the band's albums, tickets for tours (if going) 

How you can get their music: You can download or order all their albums

How did she become famous: In 2006, Florence was to open up for a club, Soho Revue Bar.

1) What is the appeal of Independent or Mainstream bands for audiences - why might an audience be attracted to one rather than the other?

You can say that audiences are more likely to find mainstream artists/bands more appealing simply because they are exposed to them a lot more; more likely to be seen on chat shows, award shows etc. This sort of drives the audience to want to know about those mainstream artists and what they are all about.

2) How does the band's status as mainstream or independent affect the music video produced?

With mainstream music videos, they would usually featured things that the artist and their team will think will help to promote their album and themselves. However, independent music videos are more likely to be more creative as the artist will more likely to have more freedom on what they would they like in their video .

3) Which one appeals to you more and why? 

I personally enjoy independent artists/bands more because I like the idea of coming across artists my friends probably have no idea about.