What is synergy?
In simple terms synergy means working together.
Synergy is used to link promotional products together that relate to the same product.It helps the audience understand the products are linked together.
below are some examples of synergy in music products.
The first image is a poster of Jay Sean's album called "all or nothing".
This is his album cover:
I can see that both promotional products have a lot in similarity in order to portray synergy,they both use the same image of Jay Sean and clearly display the chain he is wearing which shows which genre he belongs to.
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